At the basis of the graphic identity of the XXVII Nationwide Latvian Song and XVII Dance Festival we celebrate and highlight two opposites — the richness of 150 years of tradition and, at the same time, the courage of returning to the roots.

The visual identity consists of the 150th-anniversary monogram, wordmark, and graphic elements that complement the message behind the identity – lines that create various rhythms, symbolising shared emotions through coming together.
The monogram is formed by geometric shapes, each representing a certain value, intertwining into a yarn ball of songs: the circle symbolises the power of togetherness and infinite movement; the diamond in folklore represents the Sun and indicates a yearly cycle. The seed grain portrays beginning of life and continuance.