2023
Packaging design

Livo:

Both a joyful moment and the anticipation of flavor

Small family-owned business livo has created quite a unique product — cocktail syrups, that can be used in creation of superb non-alcoholic (or alcoholic, if you wish) cocktails.

The patterns on the labels are captured by custom prints created from berry and spice plant leaves. The chosen colors indicate both a joyful moment of enjoyment and the anticipated flavor experience - berries, basil, elderberry, and others. Especially selected and crafted letterforms strike a balance between the image of a small home producer, the lightness of a non-alcoholic beverage, and the sophistication of the world of alcoholic drinks. Overall design allows it to occupy a special place on the shelf, without trying to position it in a category where it does not belong.

Project team