Most significant sub-brands in Laima’s confectionery portfolio are those whose history stretches back to even a century ago. Over time, with the computer made perfection, their packaging had lost its original character that was associated with Laima's chocolate for decades.

In creating the new design, the goal was to restore the most distinctive features of each sub-brand and evoke that nostalgic feeling, where human craftsmanship and presence are palpable. At the same time, bringing back essential elements, such as musician of Serenade.

In the design creation process, we returned to classic values as well. Lettering sketches were made by hand, and the highly significant taste representation of FMCG products was created in watercolor, aiming to stimulate craving and indulgence while harmoniously fitting into the retro design vibe.