Responding to the origins of natural exploration, the identity concept invites visitors to engage in new processes of discovery, turning their visit into an expedition. Discovery, curiosity, interaction, and a shared sense of belonging await both families and individual visitors, creating a connection with the Zoo’s animals.
The core of this identity is rooted in qualities that evoke passion—delight, surprise, the courage to explore, to create, and to learn more.
Keywords: Discovery, Education, Exploration, Passion, Accessibility, Interaction, Research, Engagement, Expedition.