2022
Visual identity

Riga Zoo:

Design proposal "Back to Nature"

This is our proposal for a design competition, which unfortunately we did not win. Please note that this is our conceptual vision, not an actual design.

Responding to the origins of natural exploration, the identity concept invites visitors to engage in new processes of discovery, turning their visit into an expedition. Discovery, curiosity, interaction, and a shared sense of belonging await both families and individual visitors, creating a connection with the Zoo’s animals.

The core of this identity is rooted in qualities that evoke passion—delight, surprise, the courage to explore, to create, and to learn more.

Keywords: Discovery, Education, Exploration, Passion, Accessibility, Interaction, Research, Engagement, Expedition.

Project team